It was nice to see how universal the 'pros' of blogging seem to be – the things I most appreciate about contributing to a blog are pretty similar to the things the authors here reported on too. According to the archives, I've been posting here since 2010, when I was a pretty naïve PhD student interacting with the ecological literature for the first time. I had a degree of enthusiasm and wonder upon interacting with ideas for the first time that I miss, actually. I just started a faculty job this fall, and I think that the blog allowed me to explore and experiment with ideas as I figured out where I was going as a scientist (which is still an ongoing process).
As Saunders et al. note, one of the other major upsides to blogging is the extent to which it produces networking and connections with colleagues. In a pretty crowded job market, I think it probably helped me, although only as a complement to the usual suspects (publications, 'fit', research plans, interviewing skills). Saunders et al. also mentioned blogging as relevant to NSF's Broader Impacts section, which I actually hadn't considered. Beyond that, the greatest benefit by far for me is that forcing oneself to post regularly and publicly is amazing practice for writing about science.
Despite these positives, I don't necessarily think a science blog is for everyone and there are definitely things to consider before jumping in to it. It can be hard to justify posting on a blog when your to-do list overflows, and not everyone will –understandably- think that's a good use of their time. There is a time commitment and degree of prioritisation required that is difficult. This is one reason that having co-bloggers can be a lifesaver. It is also true that while writing a blog is great practice, it probably selects for people able to write quickly (and perhaps without perfectionistic tendencies).
When students ask me about blogging, they often hint at concerns in sharing their ideas and writing. It can be really difficult to put your ideas and writing out there (why invite more judgement and criticism?) and this is can feedback with imposter syndrome (speaking from my own experience). For a long time, minorities, women, students have been under-represented in ecology blogs, and I think this may be a contributor to that. It's nice to see more women blogging about these days, and hopefully there is a positive feedback from increasing the visibility of under-represented groups.
In any case, this paper was especially timely for me, because I've been re-evaluating over the past few months about whether to keep blogging or not, and this provided a reminder of the positive impacts that are easy to overlook.